Ok. The "boxed cooler" power limits of allowing 250W for a minute and then limiting it to 125W are indeed the most sensible of the three choices. Because "Tower Air" (and of course "Water Cooler") pretty much equates to no limits at all. MSI should've just offered two options: "Intel default power limits" and "Unlimited". But they thought that users won't know about power limits, so they tried to make it more user-friendly by showing that it depends on the CPU cooler's capabilities.
MSI only made one mistake: The "Tower Air Cooler" choice applies too high power limits (i usually see 288W limits there) to have any different effect from "Water Cooler" (maxed out limits). So those two options are basically the same, except with an 11900K that uses ABT, which i wouldn't recommend enabling though.
Quote: "Turning on Adaptive Boost increases the CPU Package Power by a whopping 28%. Now, we in no way shape, or form saw a 28% uplift in performance. Therefore the power demand for the small percentage in performance we got across the board in our benchmarks is completely and wholly inefficient, and just quite insane to be honest.". Or when attempting to OC, for example via GameBoost (the worst OC method), which i definitely wouldn't recommend anymore either. CPU overclocking with the top CPU models is a thing of the past, you can't squeeze water from a rock.
Anyway, for most users which will buy a lower CPU model, the second option behaves no different from the third, suggesting a difference that doesn't exist.
MSI should've gone by the average rated TDP of a lot of common tower coolers, which is not nearly 288W. Even the "be quiet! Dark Rock Pro 4", a high-end tower cooler, is rated for 250W, and the smaller, but still very capable "be quiet! Dark Rock 4" for 200W. So my choice probably would've been 200W for the middle option, and maybe making use of two different limits for PL1/PL2.
But luckily we can fine-tune that ourselves. I can see that your cooler stays below 80°C, that's good. We can probably allow a maximum of mid-80s there.
For the CPU temperature, with a powerful water cooler and good case airflow, you generally don't want to see temperatures in the 90°C range, that's too high for my taste.
First, enter your BIOS, make sure it's in Advanced View (press F7 for that). Then go to OC - "Advanced CPU Configuration" in the BIOS and set:
"Intel C-State" to Enabled
"C1E Support" to Enabled
"Intel Speed Shift" to Enabled
Also listed there are the Long and Short Duration Power Limits. You can leave Short Duration limit on 250W, but raise Long Duration to 150W.
Press F10 to save & exit, then run the Cinebench test again. First let HWinfo64 run a bit on its own to get the minimum numbers. Please also pull the individual little colums apart a bit so all the text can be read. Then let Cinebench run again and make a screenshot after 10 minutes.
Once we got your CPU settings optimized, we will come to the RAM.