MSI is one of the "big three", ASUS, Gigabyte, MSI. They have board models of all price ranges, you certainly can't call a GODLIKE model a budget model, or MSI a budget company. Budget implies low prices in general. Like every board maker, they have adapted to customers, they offer very cheap boards with barely enough on them to call it a motherboard, and they offer very expensive boards where everything is overkill of the highest order. So again i don't quite follow this line of thought.
Look, i get it, people are rightfully upset about this problem, and in some cases MSI might have handled it badly. The receipt is not to see wether you paid full price, it's about when the board was purchased, so they can see if it's still under warranty. Once they sell the boards to the vendor, they don't know what happens to them, or at what date they're sold to the end customer. If you get a second-hand board, you pay less for it, for this money you saved you may have to accept difficulties with warranty claims, unless you can acquire the original receipt from the seller. It shouldn't even matter whose name it's in, as long as you can produce it when MSI ask for it.
Imagine the following: Someone sells a used board on eBay as defective for 20 bucks. You buy it, you open a warranty ticket at MSI, you can't produce the original receipt and nobody can know if this is still under warranty, but you want MSI to fix or replace this for free now? Which company would do this, that is just bad business, they take all the loss. Of course that is more of a theoretical scenario, people will tend to RMA if it's possible, and not sell it for 20 bucks. So such a board may have user-inflicted damage which is not covered by the warranty. But still, you see where i'm getting at. Some of the assumptions of it all being shady business are lessened when you think about it more.